What is Digital Marketing ?

Digital marketing, also known as online marketing, is the medium of communication between brands and their probable customers to reach them through the internet and other digital means of communication. Companies use channels like search engines, social media, email, websites, and online ads to connect with new and current customers. In simple words, if a marketing campaign uses digital communication, then it’s a digital marketing campaign.

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Why is Digital Marketing Important?

Digital marketing helps brands identify the target audience and then communicate their product or service. While such objectives encompass traditional marketing, digital marketing enables brands to target the audience more specifically or niche-oriented. In addition, engaging customers online helps build a larger audience who can trust your brand.

For example, small businesses can easily be qualified for use some of the digital marketing practices without the requirement of having a marketing department or agency.

On this page, Ondigit offers you full digital marketing services to help improve your online presence, develop your projects for great growth on the website.

We tend to do deep research for your target demographics, preferences, and behaviors, so that our digital marketing does not go against the objectives of your business.

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Types of Digital Marketing

1. Search Engine Optimization (SEO) – 

SEO or Search Engine Optimization is the process done in improving a website or web content for it to be able to appear on the search engine’s results pages. The aim here is to get more organic or free traffic by making it much relevant and trustworthy.

Key Elements of SEO –

1] On Page Search Engine Optimization
2] Off Page SEO
3] Technical SEO

2. Content Marketing –
This marketing plan focuses on creating, distributing, and sharing useful and relevant content to attract and retain a specific audience. In other words, it is done for an action from the customer that could make money such as buying, subscribing, or interacting with a brand.

3. Pay-Per-Click Ads (PPC) –
It is an online advert where the advertisers spend money every time someone clicks on their adverts. Basically, it is a technique of paying for visits to your site, rather than waiting for those visits naturally.

PPC ads usually appear on search engine results pages, such as Google or Bing, social media sites like Facebook or Instagram, or on other websites that are part of an ad network.

4. Social Media Marketing –
Social media marketing is driving traffic and building brand awareness through involvement of people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.

5. Email Marketing –
Email marketing involves providing product or services by sending electronic mails to an address list. This process also maintains a relationship with either new or current customers. Such a strategy works well in holding a direct conversation with the customer. The probability of both engagement and conversion is increased.

6. Video Marketing –
Video marketing tells the story by pictures and sounds that attract and develop emotions in the minds of the viewer. It is more interesting and easier to remember than any form of content written on text. Many places such as YouTube, social media, and websites share such videos.

7. SEM Search Engine Marketing SEM is the promotion of website(s) on the Internet by making them appear more prominent in SERPs through paid ads. The methods include paid ads on the search engines especially Google Ads and other techniques for enhancing the visibility of a site within the search engines.

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Why Your Company Needs Digital Marketing 

Every company needs a strong presence online in today’s online world to succeed and remain competitive.

Digital marketing connects the business to more people through specific channels such as social media, search engine optimization, emailing campaigns, and pay-per-click advertising. It gives a much better chance to engage directly with the customers,

create brand awareness, and make sales compared to the conventional manner . Digital marketing provides measurable results so that businesses can immediately view the data and align their campaigns to achieve better performance.

When people make better use of the internet, a company that does not have a digital marketing strategy is overtaken by one that does sensibly use online marketing.

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Advantages of Digital Marketing

1] Global Reach: Digital marketing enables businesses to reach people all around the world. Whether you want to connect with local customers or international customers, the internet offers many opportunities.

2] Cost-Effective: The cost of digital marketing is usually a much lower amount than the traditional modes through advertisements in television or print media. Small businesses can have access to social media or email marketing platforms with a lesser amount of spending.

3] Measurable Outcome: Digital marketing will allow a campaign’s performance to be measured without much hassle. Google Analytics will also give businesses traffic, engagement, and conversions insights for proper and instantaneous refinement.

4] 24/7 Availability: Because of the nature of digital marketing, businesses are possible, and operation and activities are possible even at any time through the usage of websites, social media, and other email marketing programs and interaction with customers.

5] Flexibility and Adaptability: Digital campaigns can very fastly be changed by using performance data. If something is not working, it becomes easy to change your approach without wasting time or money.

6] Customer Interaction: With such technologies as chatbots, social media, and emails, business can get in touch with clients live and give them an experience that may cause positive feelings, such as loyalty.

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Conclusion

Digital marketing is now a much-needed part of any business plan today. It provides tremendous opportunities for brands to reach out to and connect with their audiences in a personal yet affordable way.

Today, with easy connectivity offered by digital platforms such as social media, searching, and emails, most firms now easily reach the global marketplace, interact with customers on real-time results.